Charles Smith launches CasaSmith LINCE Pinot Grigio

House of Smith founder Charles Smith has introduced 2024 LINCE Pinot Grigio under the CasaSmith label, a single-vineyard Washington white wine priced at $20 and available now. The release expands CasaSmith’s Italian-varietal lineup and underscores Smith’s push for premium quality at an everyday price.

Why it matters: - CasaSmith LINCE Pinot Grigio adds a new Washington-made white wine to Charles Smith’s lineup of Italian varietals. - The $20 price point targets everyday drinkers while keeping the wine in House of Smith’s premium segment. - The release reinforces Smith’s position as a high-volume winemaker who also competes at the top end of critical acclaim.

What happened: - Charles Smith announced 2024 LINCE Pinot Grigio under the CasaSmith label on Sept. 15, 2026. - House of Smith describes the wine as a vibrant, single-vineyard Pinot Grigio crafted with sustainable farming and native fermentation. - The wine is available now through House of Smith tasting rooms, select national retailers and online at House of Smith.

The details: - CasaSmith focuses on Washington-grown wines made from classic Italian grape varieties. - The lineup includes Barbera, Sangiovese, Primitivo and now Pinot Grigio. - CasaSmith names each wine after an animal native to a historic Italian grape-growing region. - Lince refers to the lynx from the Italian Alps. - The other CasaSmith labels are Cervo for Barbera, Cinghiale for Sangiovese and Porscopino for Primitivo. - The company says the wines are meant to work as easy everyday bottles, either on their own or with Italian food. - Smith said the new Pinot Grigio is among his most exceptional wines and called it highly approachable and premium. - Smith also said he drinks more of this wine than any other wine he has made.

Between the lines: - The launch extends Smith’s formula of pairing broad appeal with strong branding and a clear regional story. - Single-vineyard sourcing and sustainable farming are doing double duty here as quality signals and marketing hooks. - CasaSmith’s Italian framing gives Washington wine a familiar style cue while keeping production tied to Smith’s home market. - Smith’s broader House of Smith portfolio includes both 100-point wines and mass-market bottles, which helps explain the range of pricing and positioning.

What's next: - CasaSmith Lince Pinot Grigio will likely be positioned as a staple white for House of Smith shoppers and retail buyers. - House of Smith will continue selling the wine through its tasting rooms, retail partners and direct online channel. - Smith and House of Smith are likely to keep building CasaSmith around classic Italian varieties grown in Washington.

The bottom line: - CasaSmith LINCE Pinot Grigio is a new low-cost, high-story white wine built to broaden Charles Smith’s reach without moving away from premium positioning.